MEDIAEDGE anounces there QDCAM…
At IBC 2022 in Amsterdam, MEDIAEDGE was proud to announce their QDCAM 240fps camera system is the first camera to be certified compatible with vMix…
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Signs have helped mankind communicate messages to individuals and groups since we first learned how to make them. Visual elements have great power to attract, engage, and influence viewers. People act on what signs suggest more often than we would like to admit. How many people have purchased a Coca-Cola because the sign said “DRINK” and they associated the graphics with a positive memory? MEDIAEDGE digital technologies improve on static signage by enabling changing the information displayed plus adding motion and even sound. Elements like QR codes connect online and in-facility audiences, delivering contextually aware, highly relevant content, at the place and time viewers are most likely to respond. Learn more about how your organization can leverage the power of MEDIAEDGE to support achievement of it’s goals.
To communicate you must first get people’s attention – which isn’t easy to do when there are so many distractions vying for their time. Leverage the power of video and images to attract and retain viewers. With MEDIAEDGE QDCAM you can also include event highlights – including action photo and slow-motion video replay – to secure viewer attention so they see accompanying messages. Another powerful aspect of in-facility signage that isn’t possible on other platforms (except possibly for the largest organizations with very large marketing budgets) is achieving effective frequency. In-facility screens increase reach while also enabling high frequency.
Once you have engaging content to hold viewer attention, you can add your messages as an overlay, sidebar, split screen, scrolling text, or full-screen trailer. QR codes enable direct viewer interaction via mobile device to deliver documents, full-length videos, signup forms, rewards, etc. Every element can be scheduled to deliver the right content at the time and place where it will have the greatest impact and return the most value.
Local event highlights, slow-motion sports replay, community information, “how to” tips, trivia, customer or staff recognition, wisdom quotes, nature photos, and similar visual elements work well to attract and retain viewer attention. Content that is displayed on in-facility screens can also be shared on social media platforms to increase reach.
People who gather and dwell in either a physical space or online comprise an audience. Don’t neglect the offline viewers who visit facilities every day. These active people have tremendous value to organizations who need to sell products, secure donations, offer services, or promote upcoming events. Whatever event brings these offline viewers together enables host organizations to monetize their audience while connecting viewers with quality organizations who desire to serve them for the benefit of all.
Delivering clear and effective messages to a larger number of people so they can make informed choices is likely to have the greatest impact on outcomes regardless of organization type or goals. Social media and online platforms are essential business communication tools, but two critical aspects prevent them from eliminating other methods. The first is the sheer number of organizations pursuing the same viewer. The second is the fact that if a viewer interacts with your message the platforms are purpose-built to deliver competitive messages. The result is any person who shows interest in your message will be flooded with similar messages from your direct competitors. That doesn't happen when viewers are inside your facilities and interact with your digital signage. Then there is the issue of ROI. Research suggests 1,000 impressions on Facebook will cost at least $12.07 and it takes roughly 483 impressions to get one lead. Since the average conversion rate on Facebook is under 10% each order can cost $60 or more. If you are selling real estate or other high value goods that might work. But for many organizations the ROI isn't there. Can you really afford to ignore opportunities to attract and engage your audience - especially in places where you have less competition vying for viewer attention and effective frequency can be achieved cost effectively?
At IBC 2022 in Amsterdam, MEDIAEDGE was proud to announce their QDCAM 240fps camera system is the first camera to be certified compatible with vMix…
At IBC 2022 in Amsterdam, MEDIAEDGE was proud to announce their QDCAM 240fps camera system is…
With all the emphasis on e-commerce and social media it can be easy for organizations to overlook one of the best opportunities to communicate with people – which is while they are inside your physical facilities. I believe the best method of communicating in brick-and-mortar spaces is through the use of flat-panel digital displays. When used inside buildings this type of display is sometimes called “digital signage” or “digital merchandising” or “menu boards” or “wayfinding screens” or “flight schedules” depending on what type of information the system is being utilized for communicating.
Some of the world’s leading companies with the best marketing departments know that in today’s competitive environment you can’t afford to miss any opportunity to communicate. They also know that the space where organizations have both the most control over messaging and the least competition for attention is inside their own facilities. But you don’t need to be a large corporation like some of the brands who have relied on MEDIAEDGE solutions.
While our products literally scale to support private broadcast networks spanning thousands of facilities with tens of thousands of screens communicating with millions of customers daily – they can also provide the same results to the smallest single-location organization who may need to maximize their opportunities to communicate with people who have chosen to visit their location even more than large organizations.
Large organizations have advantages of scale which allows them to lower cost through volume purchasing as well as spreading fixed cost across a larger number of people. However small organizations have the advantage of knowing the people they serve better. But whether large or small, all organizations face the same challenge of breaking through the distractions. In a world where the major marketing communication channels like Google, Facebook, YouTube, LinkedIn, Instagram, and even Amazon have built their business around delivering messages to an audience based on what they show an interest in. The problem is that if your message is relevant and delivered, chances are your direct competitor’s will be too.
But when people visit your location in person, you have a unique opportunity to break through the clutter and engage them far fewer competing messages. I am not saying that organizations shouldn’t leverage online communication channels to reach your audience, but I am suggesting you shouldn’t miss the opportunity to do so in the place where you have the least competition for attention, the ability to achieve effective frequency affordably, and as a result the greatest likelihood that the viewer will take action.
In my opinion, if high-quality and successful companies like the ones above that have relied on MEDIAEDGE solutions recognize the value of in-facility communication solutions, then it is a wise investment for any organization who desires to maximize opportunity to inform, educate, influence, entertain, and increase results. In fact, I believe it is one reason why organizations like these are so successful.
Ed Martin
VP Sales and Marketing
MEDIAEDGE Americas
With all the emphasis on e-commerce and social media it can be easy for organizations to overlook one of the best opportunities to communicate with people – which is while they are inside your physical facilities. I believe the best method of communicating in brick-and-mortar spaces is through the use of flat-panel digital displays. When used inside buildings this type of display is sometimes called “digital signage” or “digital merchandising” or “menu boards” or “wayfinding screens” or “flight schedules” depending on what type of information the system is being utilized for communicating.
Some of the world’s leading companies with the best marketing departments know that in today’s competitive environment you can’t afford to miss any opportunity to communicate. They also know that the space where organizations have both the most control over messaging and the least competition for attention is inside their own facilities. But you don’t need to be a large corporation like some of the brands who have relied on MEDIAEDGE solutions.
While our products literally scale to support private broadcast networks spanning thousands of facilities with tens of thousands of screens communicating with millions of customers daily – they can also provide the same results to the smallest single-location organization who may need to maximize their opportunities to communicate with people who have chosen to visit their location even more than large organizations.
Large organizations have advantages of scale which allows them to lower cost through volume purchasing as well as spreading fixed cost across a larger number of people. However small organizations have the advantage of knowing the people they serve better. But whether large or small, all organizations face the same challenge of breaking through the distractions. In a world where the major marketing communication channels like Google, Facebook, YouTube, LinkedIn, Instagram, and even Amazon have built their business around delivering messages to an audience based on what they show an interest in. The problem is that if your message is relevant and delivered, chances are your direct competitor’s will be too.
But when people visit your location in person, you have a unique opportunity to break through the clutter and engage them far fewer competing messages. I am not saying that organizations shouldn’t leverage online communication channels to reach your audience, but I am suggesting you shouldn’t miss the opportunity to do so in the place where you have the least competition for attention, the ability to achieve effective frequency affordably, and as a result the greatest likelihood that the viewer will take action.
In my opinion, if high-quality and successful companies like the ones above that have relied on MEDIAEDGE solutions recognize the value of in-facility communication solutions, then it is a wise investment for any organization who desires to maximize opportunity to inform, educate, influence, entertain, and increase results. In fact, I believe it is one reason why organizations like these are so successful.
Ed Martin
VP Sales and Marketing
MEDIAEDGE Americas
MEDIAEDGE, based in Kobe Japan, is a world leader in video creation, capture, streaming, distribution, and monetization with more than 3 decades of experience
MEDIAEDGE Americas
3405 One Place
Jonesboro AR 72404
MEDIAEDGE, based in Kobe Japan, is a world leader in video creation, capture, streaming, distribution, and monetization with more than 3 decades of experience
MEDIAEDGE Americas
3405 One Place
Jonesboro AR 72404
MEDIAEDGE, based in Kobe Japan, is a world leader in video creation, capture, streaming, distribution, and monetization with more than 3 decades of experience
MEDIAEDGE Americas
3405 One Place
Jonesboro AR 72404