MARKETS WE SERVE
MEDIAEDGE solutions serve many types of organizations in several vertical market categories. Wherever conducting business causes people to gather, and in doing so constitute an audience, we can help you inform, educate, influence, entertain, or increase sales of products and services.
Facility Types
Campus
College, High School, Manufacturing Plant, Corporate HQ, Hospital, Convention Center, etc.
Multi-site
Franchises, Dealerships, Retail, Clinics, Hotel, Auto Service, Chain Restaurants, etc.
single location
Barber Shop, Beauty Salon, Restaurant, Small Retail, Single Dealership, Veterinarian, Dentist, etc.
VERTICAL MARKETS SERVED
AGRICULTURE
Agriculture can encompass places like a greenhouse, tractor dealership, feed and seed store, farm and ranch retailer, local farmers co-operative, landscape company, roadside stand, farmers market, or even agritourism site. In agriculture two words that come to mind are “choice” and “education.” Few industries offer so many choices or have as great a need for education due to the options and specialized knowledge required. Not only in what to grow but the specific variety. Whether commodities or animals there are highly specific nutrients, timelines, medicines or chemicals to consider. Not to mention specialized equipment. Agriculture requires planning, purchasing, equipment, operations, monitoring, marketing, contracts, maintenance, etc. In the highly complex world of modern agriculture, it is impossible to provide too much information or education. In-facility screens are ideal for engaging, informing, educating, and influencing viewers at the point-of-decision. Most people known how to use QR codes and that allows in-facility screens to be linked to social media, secure coupons, or download product datasheets.
Airport / Bus / Train
When it comes to digital signage, the transportation segment was where most of the early systems were deployed. Virtually every adult has benefited from screens displaying arrivals and departures in airports, bus stations, or train stations. MEDIAEDGE Digital Signage was created to reliably deliver information people rely on when and where it is needed. When information changes rapidly there is really no other practical way to deliver it than through digital signage displays. The flexibility to display HTML plus our “Auto Update” capabilities are perfect for this type of application. Athletic Complex / Stadium
Athletic stadiums facilitate serving some of the largest crowds possible. Displays are a key part of serving these individuals. MEDIAEDGE Video Distribution solutions are ideally suited to distribute video to many screens in perfect synchronization even across large distances. As visitors are entering information screens can provide instructions or warnings. Wayfinding screens to direct people to their seats, restrooms, concession stands, medical treatment, or other services are almost essential in huge multi-level spaces that accommodate tens of thousands. Then there are the VIP skybox suites, concession stand menu boards, jumbotrons, scoreboards, and of course screens to run sponsor ads. The great thing about our digital signage is the screens do not typically need constant internet connection to run scheduled programming so if the network goes down during an event, most capabilities are retained. We can also divide the screen area so one region displays the live game while other regions provide information. This is helpful to keep people in line at the concession stand when the game resumes after a stoppage. We can also provide slow-motion video for broadcasts and highlights captured by QDCAM to engage viewers.
Banking / Finance
Finance is complicated. Many customers are simply not aware of the full range of services offered by their bank. They may be intimidated to even ask. MEDIAEDGE Digital Signage for banks is a powerful tool for educating viewers and creating curiosity that leads to the sale of additional services that benefit the customer and help the bank grow. They are also a great way that banks can help promote their customers’ businesses and we know that when a customer’s business grows it creates more opportunity for everyone. More loans not only to the commercial customer but more jobs for people who will also need banking services including mortgages for homes or car loans etc. Banks also typically sponsor many local organizations like schools and in-bank signage can help showcase the ways the bank supports the local community which increases loyalty and brand preference for the bank. Modern weatherproof screens also enable placing screens in drive-thru lanes which can engage, inform, educate, influence, and entertain people while they are waiting in line in their cars.
Broadcast / Cable / OTT
Unlike most solutions that are basically “looping” players, MEDIAEDGE understands broadcast and as a result designed systems with broadcasters in mind. This means you can schedule specific content to play on a certain date at a given time and for your desired duration. We understand broadcast and in fact many cable TV systems, infomercials, or OTT channels run on MEDIAEDGE technology. No wimpy plastic disposable players here. Our solutions are designed for dependable 24x7x365 operation in harsh conditions. We have many systems that have been running continuously for more than a decade. Besides the ability to program content to run when and where you want, we also support both open and closed caption and offer very sophisticated device control, network monitoring, and system management capabilities.
Convention
Conventions are another market where the facilities are typically very large, often multi-story, and it can be difficult for visitors to find their way around in. The need to communicate changing information is also great. MEDIAEDGE solutions are designed to make content distribution to large number of screens simpler and even feature unique technology to synchronize multiple displays. Each event has unique needs but almost all have sponsors who need exposure. Our solutions can deliver live or pre-recorded video, images, scrolling text, HTML with live data that is scheduled or selected via remote control or other input like barcode scanner, button box, etc. The widespread use of QR codes and people’s familiarity with dual screening makes information screens ideal to distribute content directly to mobile devices. For exhibitors our solutions are perfect for running trade show booth screens.
Corporate Headquarters
Communication is one of the most difficult things for large or growing organizations to do effectively. MEDIAEDGE solutions can help improve communication to employees, vendor partners, and visitors. Corporate HQ applications include welcoming visitors, training, motivation, human resources, live presentations, notification (including emergency, safety / security, and where appropriate community information. Typical screen locations are entrances, welcome centers, cafeterias, conference rooms, training rooms, call centers, sales offices, etc. Whether live or on-demand content management and delivery can be accomplished to a single screen, room, area, wing, department, or campus-wide. Our solutions can even be utilized to control devices and power them on or off via schedule. Influence Media Network OnView (powered by MEDIAEDGE) is the ideal campus content management and distribution solution. Scheduled, on-demand, live broadcast to all screens or a group of screens, recording important events, digital signage to motivate, viewing on any display – securely and with full content ownership and rights management as well as powerful system sharing including overlapping schedules with priority level playback based on the user who scheduled the content. Integration with room control systems, lighting, projectors, screens, bells and public address, even asset management from within the system is an option. HR need reports for what users have viewed content – that is possible too. To help IT staff manage the system there is even a ticket system to handle user requests. Organizations simply cannot invest in a more powerful or flexible system that can adapt to your unique needs.
Dealerships
Modern dealerships must take advantage of every opportunity to communicate with customers – including when they visit the dealership. MEDIAEDGE Digital Merchandising solutions can help. Auto, Boat, Commercial Construction Equipment, Heavy Truck, Motorcycle, Outdoor Power, RV, and Tractor dealers all have similar communication needs. Many people are less than fully aware of the wide array of products and services offered by dealerships today. In the past consumers purchased the vehicle at the dealership but bought accessories or had it customized elsewhere. Today all of that can be handled by the dealer. Maximize the potential of your showroom to educate potential buyers about new models, unique features, special offers, accessories, customization options, financing, insurance, extended warranties, services, etc. Don’t squander the opportunity presented by having people in your showroom which is the time and place they are most receptive to offers and able to make a buying decision. In-dealership displays can also provide information that will help finance managers explain the value of extended warranties and choose options that benefit them. In the service department digital merchandising screens can educate owners who are waiting for oil changes about how optional services like radiator flushes can prevent costly water pump replacement or cracked blocks due to freezing. Or how transmission, differential, or brake fluid changes can reduce repair costs. They can be reminded to replace worn and streaky windshield washer blades or be shown the difference upgrading headlamps can make in nighttime visibility and safety. They can also learn how worn shocks, struts, or poor alignment can dramatically increase tire wear. The unpleasantness and inconvenience of being stranded due to broken belts, failed hoses, or a weak battery can be brought to mind leading them to make a decision to do some preventative maintenance while they are there. They might even be tempted to purchase accessories or trade for the latest model. Another consideration is when you run your own network you can eliminate the competitive ads that your customers see when watching local television broadcasts. Dealers can even choose to help their customers grow their businesses (increasing loyalty and demand for more purchases) by allowing them to advertise on in-dealership screens. These ads also serve as customer testimonials when they feature products purchased from the dealership in the ads. Finally, dealers can get more value from community event sponsorships by running event highlights on their screens which lets visitors know that the dealer supports local organizations.
Education
Content is core to effective education. For more than 2 decades MEDIAEDGE solutions have powered education in America at whether K-12, vocational, or college levels. In the video era it has become readily apparent people prefer watching instructional video when learning something new rather than reading text. Our solutions offer content management including both scheduled and on-demand video distribution. Unicast streaming allows complete play/pause/stop/forward/reverse control. Multicast streaming allows viewing by a single screen, a group of screens, a wing, a building, grade level, or all screens from a single stream on the network. MEDIAEDGE is great for daily announcements, informational videos, training videos, how-to instructional videos, documentaries, biographies, historical content, video conferencing etc. But digital signage is also a powerful tool to influence and motivate through positive reinforcement that results when people receive recognition for accomplishments or wise choices. Private networks are also great ways to inform patrons who visit, provide directions, improve safety and security, and even raise funds to support athletic programs, art, band, cheer, dance, drama, FFA, music, science, etc. Influence Media Network’s OnView (powered by MEDIAEDGE) enables powerful multi-user features including content ownership and rights management, user levels, groups, template-based scheduling, dynamic multicast channels, dynamic groups, and overlapping scheduling with priority levels. MEDIAEDGE Decoders enable content delivered and viewing on desktops, screens, smart boards, or projectors. Recording or archive of tape or other aging media in school libraries is also possible with optional MEDIAEDGE encoders which can connect to cameras, cable TV boxes, tape / DVD / Blu-ray playback decks, computers, or any other source with composite, HDMI, or SDI video output. We can even enable viewing or distribution of security camera feeds to any screen or a group of screens. There simply isn’t a more powerful or capable content management and distribution solution for education whether your campus is a small school or a major university.
GOVERNMENT
If any organization needs to improve communication, it is government entities who serve many people with a plethora of services. MEDIAEDGE Communication solutions can help national, state, county, and city governmental agencies. QR code use has made it possible for agencies to deliver documents and other information to people through information displays. Community bulletin boards, important dates, upcoming events, limited-time service offerings, instructions, etc. Display Content Manager can distribute content inside facilities on the LAN, across town, or anywhere in the world with power and internet. But since content is moved from the server to media player client high speed internet is not required since content plays from local storage. Video, images, html, and scrolling text combine to engage citizens, inform, educate, and influence.
GROCERY
Grocers face all the challenges of other retailers but have the added challenge of managing a large number of perishables. MEDIAEDGE Digital Merchandising solutions can help grocers of any size. Not only by featuring perishables to sell prior to expiration but also to help cross-sell and make suggestions for ideal parings. Data from other systems like scales could be utilized to display complimentary items. It is possible to utilize security cameras to change content displayed based on age, gender, or location within the store. We can also enable vendor ad slot assignment and updating. For grocers who desire a close community connection MEDIAEDGE can help establish partnerships with local schools to provide sports highlights to run on screens around items parents buy for team treats or game day. We can also enable area businesses ads running on a community bulletin board display that provides information. QR codes can deliver coupons, promote app installation, or enable download of nutrition information, recipes (complete with shopping lists and isle locations), etc. There may not be any other retailer where digital merchandising solutions deliver more value than in grocery due to the urgency created by perishables and the natural cross-selling opportunity that food and drink pairings make possible.
Healthcare
The term waiting room is associated with healthcare and anywhere people wait to be served is a great place to inform and educate. MEDIAEDGE Private Networks can make sure this opportunity is not missed. Frustration can be reduced with smart signage that lets people know approximate wait times. When waiting for a loved one to get out of surgery progress information can reduce stress. When people are in a healthcare facility it is the opportune time to provide health-related updates and make general suggestions for vaccinations, inform people that antibiotics don’t help viruses, encourage washing hands, etc. In physician offices the doctors can speak directly to people who are waiting about common concerns they are being asked about which saves time in the exam rooms. For specialized medical like chiropractic, orthodontic, rehab, nutrition, etc. where there might be optional services those can be offered. Upcoming wellness events can be promoted. Where appropriate the systems can even promote quality products or services that are relevant to patients and caregivers.
Hospitality
Community visitors are usually less familiar with area businesses and services. That makes places that offer lodging the ideal place to display ads from area businesses who provide services that travelers need. Thanks to MEDIAEDGE Digital Signage, lodging providers can easily partner with restaurants, car service companies, entertainment venues, museums, retailers, and other tourist attractions to help the community maximize the potential of each visitor.
House of Worship
Churches are in many ways educational facilities. MEDIAEDGE Private Network solutions are ideally suited to help churches accomplish their mission. Churches usually have classrooms that can benefit from on-demand video for lessons. Influence Media Network OnView content management enables content ownership and rights management so age-appropriate videos can be made available to different small groups depending on age. Nursery workers appreciate being able to watch the service on large screens inside the nursery to keep their hands free to hold babies while not missing worship service. Optional encoders allow services to be recorded with an automated schedule and at much higher quality than the highly compressed live stream. These services can then be rebroadcast to local access cable TV channels, OTT channels, and even social media channels via schedule programming. Information displays can provide important information or instructions to both visitors and members. Members helping secure the facility can watch the service on screens in hallways. Community information, scripture, devotionals, and ads for upcoming events can even be distributed to displays inside businesses owned by members when enabled by the member. This is one of the ways members can participate in outreach and fulfilling the great commission to “go.” Our media players and Display Content Manager are also powerful tools to distribute sermons or other teaching to remote locations. Encrypted transfer insures there is no way to “de-platform” churches based on message content and once delivered playback is not dependent on internet connection. Simply take the media player to the place of worship, plug it into power and some type of display (screen, projector, etc.) and it will play content at the scheduled time (or on-demand if desired using remote control) by simply plugging it in. No operator expertise is required. Schedule automatically adjusts for country or time zone differences. There isn’t a more secure or reliable way to distribute video content anywhere on earth.
Manufacturing / Factory
Safety, quality, and productivity are three pillars of manufacturing excellence. MEDIAEDGE Content Distribution solutions including OnView by Influence Media Network (powered by MEDIAEDGE) are the perfect solution for enabling on-demand and scheduled content delivery to hundreds or even thousands of screens in facilities that can literally cover hundreds of acres and be miles long with highly complex networks. Keep employees informed from the time they enter the facility, while they are moving through the plant or working on the assembly line, on breaks or during lunch, and in the group house or meeting rooms. Manufacturing plants can be some of the most challenging facilities to communicate effectively due to the sheer size under roof and number of employees – which can sometimes exceed the population of a small city. There are also challenges with synchronization of content, propagation of multicast across multiple switches or routers, control of screen power / volume / input when screens are difficult to access, longevity in harsh environments, controlling access to content, shared usage of screens, display of Andon visual management, bells, tones, public address, emergency notification with unique instructions based on screen location, etc. There simply is not a more capable solution for these challenging environments than OnView. Even better it is designed so it can be customized to fit your unique workflow rather than forcing manufacturers to adjust to the limitations of the system. We have years of experience providing solutions for thousands of screens in some of the largest manufacturing plants but our solutions can also sale to meet the needs of small manufacturers with just a few screens. Whatever your operation needs to communicate you can rely on MEDIAEDGE.
Museum
Over the last couple of decades museums have realized the power of video to engage visitors and ensure the maximum number of visitors can learn and experience what the museum intends. MEDIAEDGE content management and distribution solutions are ideally suited for facilities that need consistent and reliable operation with the ability to change content as needed. MEDIAEDGE decoders, encoders, and transcoders are simply the most reliable appliances for continuous operation and in most cases network traffic only occurs during updates so even if the network goes down the content will continue playing from local storage on media players until the schedule expires. Solutions that depend on the network can result in all screens going dark at once and staying down until network is restored. MEDIAEDGE content distribution solutions not only run content on a scheduled basis, but they can also control devices on a scheduled basis. This means if you are using commercial screens the MEDIAEDGE schedule can power the screens on and off, select the appropriate input, adjust the volume, etc. Status monitor enables operators to know if there is a problem with playback, if HDMI connection is lost, if screen power is lost, what specifically is playing on any screen at any time, and more as well as notifying someone via email when it detects an issue. If there is a corrupt file or other error, it can even be programmed to play default content, so the screen doesn’t go dark. If you want to have the assurance that when you open the doors your digital displays will be playing the content they should be day in and day out you couldn’t invest in a solution that would give you more peace-of-mind than MEDIAEDGE.
Resort / Travel / Tourism
Resorts have a tremendous opportunity to maximize potential from visitors. MEDIAEDGE Digital Signage can enable gains not only in the food and services resorts offer, but the entertainment events they host, spas, excursions, in support of shops they lease, and even secure recurring revenue from area businesses that cater to tourists but don’t compete. The screens can display event information. QR codes can enable delivery of coupons, direct ordering, download of documents, or links to social media or other resources. Highlights of seasonal events can promote future bookings. Signage can be throughout the facility or even located off-facility to display engaging content anywhere resorts can draw visitors from.
Retail
Signs have long been tools employed by retailers to influence shoppers to make unplanned purchases. With MEDIAEDGE Digital Merchandising solutions there are significant advantages over static signage. High traffic areas within any retail space are traditionally where retailers place fast moving items. Static print signage can consume the same space as digital signage but are limited to promoting a single product or service. Changing content requires considerable planning and time due to time required to print, ship, and install. With digital merchandising solutions multiple products or services can be promoted, and when the content changes it attracts viewer attention. Unique Quick Response (QR) Codes can be added for each item displayed and link the viewer to landing pages, social media sites, special offers, coupons, documents, program signup, videos, app download, or even enable direct purchase. Print signage simply can’t compete. If you are not using digital merchandising in your retail space, you are missing opportunities to engage and influence shoppers, increase average transaction size through cross-selling or impulse buys, increase followers, and improve loyalty. When you invest in MEDIAEDGE Digital Merchandising it is as if you expand your retail space so more products can be offered. Not only that it enables you to promote items that have slower turnover – maybe because they are located on low or high shelves in back corners most shoppers don’t visit. MEDIAEDGE can even incorporate security camera feeds with marketing content to help reduce shrinkage and deter thefts. It is even possible to change the content displayed based on shopper age, gender, or location in the store.
Training
Today’s learners prefer video to text. MEDIAEDGE Content Distribution solutions are ideal for delivering video on-demand or scheduled display to classrooms. Whether integrated with Crestron, RTI, or similar room control systems, controlled via IMN OnView (powered by MEDIAEDGE), or even with a simple remote control – you can always ensure that training content displays when and where it is needed. Content can be delivered via flat panel screens, projectors, or to desktops. With MEDIAEDGE Encoders live broadcasts can be delivered to one or many screens. Encoders also enable recording for future scheduled or on-demand viewing.
Veterinarian
Today there are as many choices for pet health as there are for humans. MEDIAEDGE Digital Merchandising solutions can help inform and educate pet owners on products veterinarians feel are best for their animals. Vets can also create new recurring revenue streams from animal healthcare companies who will pay to advertise products inside clinics. They can also offer quality non-competitive local organizations who offer products and services of value to pet owners ad space inside their clinics. In addition to providing product information the systems can allow veterinarians to share important information on subjects they get a lot of questions about.